Career Pivot with a Purpose: Investment Banking Duo Launches Wellness Brand HOL Health Club

“We quit our finance jobs to make this protein bar.” Former Investment Banking Husband and Wife (To-Be) Team Launch Wellness Brand HOL Health Club

DENVER, CO, August 20, 2025 — HOL Health Club, a new brand redefining what it means to live well, will make its official debut at this year’s Newtopia NOW conference in Denver, taking place August 20–22. HOL Health Club’s 20g protein bars, made from real whole food ingredients and free from the usual junk, have been quietly building buzz online. The conference marks the brand’s first public appearance and coincides with its first availability for purchase on holhealthclub.com.

Founded by Mackenzie and Nolan, former investment bankers who left their fast-paced careers to pursue something they believe in, HOL Health Club was created to make living a healthy life easier. Their bars are high-protein, naturally sweetened, and built from whole food ingredients with no compromise. In a category crowded with chalky, ultra-processed options, HOL Health Club is taking a fresh approach: real food, real benefits, and real community.

“This brand is more than a business. It’s personal. It’s the story of our journey to live a healthier, more sustained life. It’s refreshing to wake up every day being all-in on something you’re building together. It’s been a lot of fun and we are just getting started.” says Nolan.

Early adopters have been following along for months, and the brand’s first in-person appearance is expected to draw attention from both retailers and media attending the show.

With a clean label and 20g of protein, HOL is the only bar of its kind that uses chicken bone broth as the source of protein. Featuring flavor profiles that lean more craveable than clinical, the bars were built for people who care about what they put in their bodies, but also want to enjoy it.

“Bone broth is something I’ve been consuming for years, usually multiple times a week. It has amazing health benefits and is a great source of protein and collagen. We quickly realized our answer to a clean, unique protein source for a bar had been right in front of us all along and were really excited to get going on the bars.” says Mackenzie.

HOL is a growing community of health-minded people who believe that wellness should feel good, taste great, and never take itself too seriously (except when it comes to product quality).

To learn more or try for yourself, visit holhealthclub.com and follow along at @holhealthclub on Instagram and TikTok.

ABOUT HOL HEALTH CLUB
HOL Health Club is on a mission to make living a healthy life easier and more fun. Starting with a clean, high-protein bar made from whole food ingredients, HOL offers a new take on wellness: one that’s easy, enjoyable, and community-driven.

holhealthclub.com
Instagram: @holhealthclub
TikTok: @holhealthclub

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